Setting up an ADS campaign means defining objectives, identifying buyer personas and understanding their position in the funnel, choosing the right channels and keywords to work on.
Before launching the campaign, it is necessary to also assess an investment budget which is suitable for the purpose. The recommended budget may vary depending on several factors, starting with the chosen channel.
Tracking results is critical, because it helps us understand if the campaign you set needs to be optimized, which option in an A/B test works best, and so on and so forth.
Depending on the customer's goal, the campaign will be focused on lead acquisition, sales, traffic, and so on. Periodic reports will show the results regarding this data.